Creative Brand Strategy - Task 3
//2024 - //2024 / Week - Week
Amelia Intan Cahyani/ 0355211
Creative Brand Strategy/ Bachelor of Design (Hons) in Creative Media
Task 3 - Campaign Branding
Lectures
Lecture 01-04 are located in CBS - Task 01
Lecture 01-04 are located in CBS - Task 01
Instruction
Task 3: Campaign Branding
This task serves as a follow-up from Task 01(B) and Task 02.
1. Logo
Before I begin sketching my logo, I research several types of logos and branding design styles from a variety of sites, including social media and Pinterest, and then create a moodboard on Pinterest. I also experimented with graphical aspects during the digitization process.
For Sparky packaging design, when I already know the pattern, I maintain the consistency. Based on my feedback from Ms. Lilian, my initial design turns out not to be effective at all because it does not represent nerds at all, and there's no nutritional fact. Right after I receive feedback, I change my overall view of the packaging. The idea is showcasing the candy on the front view. It highlights the vibrant look of the product, while the back provides detailed nutritional facts and all necessary information to ensure transparency and inform customers.
I also keep my social media feeds consistent, but according to Ms. Lilian's comments on the first attempt, it is too vibrant and loud and should consider using more pastel colors and adding elements because it doesn't align with nerds at the moment. So I decided to use the existing Nerds candy and add the classic Nerds huge eyes from their mascot because, as you can see, my original design was a little too vibrant. Ms. Lilian advised me not to use the cloud thing as my candy appearance considering it was my initial idea.
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Our Sparky poster introduces the brand, showcasing how you can enjoy sweetness without the guilt. It emphasizes Sparky’s healthier ingredients and how the candy offers a delicious treat without compromising on nutrition.
I started by creating the wireframes to create the layout of the website. I was able to visualize the website's visual hierarchy and flow in this step easier. After creating the layout, I started adding text, graphics, and images to make the idea come to life while also keeping the brand identity consistent.
Our Sparky tote bag design features a full-print graphic with the Sparky logo prominently displayed in the center. The design maintains consistency with overall identity of the brand, blending playful branding with cohesive elements.
My plan for the layout is to make the gift card appear like a ticket it adds a playful and nostalgic touch while creating a sense of excitement, much like receiving an event ticket. Pairing it with consistency of the sparky identity (elements, and colors).
For Sparky t-shirt design keeps it minimal yet cohesive, featuring a pocket print that integrates the brand’s graphic elements seamlessly, maintaining consistency and a modern aesthetic.
For Sparky sticker design features a playful layout that incorporates the tagline, logo, "healthy candy" messaging, and the candy itself. It’s a fun and vibrant way to communicate the brand’s identity and health-conscious focus.
For the promotional video, I want to show how to change from a bad habit of eating junk food uncontrollably to a healthier snack alternative by using our nutritious candy. I compiled the entire video from numerous sources, which I credit at the end of the video. I use capcut as my editing software.
I use Canva for the presentation slides because it's comparatively simple to use the template and incorporate my sparky personality.
Final Submission
Feedback
The logo does not really represent nerds (try additional elements).
Swirl elements that are repeated could become bland.
Feeds is too vibrant; consider a pastel color option
The package doesn't resemble sweets packaging at all.
Final Reflection
Experience: Rebranding Nerds into Sparky was both a challenging and rewarding journey. At first, I struggled with balancing nostalgia and innovation, especially when it came to transitioning into a healthier candy identity. Iterative feedback helped me refine each element from the logo to touchpoints while staying true to the brand's playful essence. The experience taught me patience, adaptability, and the importance of constructive criticism, This semester also helped me stay positive and patient with my process, even when revisions felt overwhelming. Each task from logo design to every touchpoints pushed me creatively and professionally, allowing me to embrace challenges as opportunities for growth and looking back, I’m proud of how my work evolved overtime.
Observations: During the process, I noticed how branding elements must communicate cohesively across platforms. Initially, vibrant designs seemed fitting, but feedback highlighted the need for subtlety, such as pastel tones. Observing how other brands integrate health conscious messaging inspired me to strike a balance between fun and credibility. The shift from “loud” designs to clean yet playful layouts reinforced the importance of clarity and focus.
Findings: The most significant takeaway was understanding that every detail from typography to applying it in collaterals and touchpoints plays a crucial role in shaping brand perception. By showcasing the candy visually and emphasizing nutritional facts, I bridged the gap between indulgence and health. Incorporating these elements helped define Sparky’s identity as a guilt-free treat, proving that strong storytelling and visual cohesion can transform how people perceive a product.
Thank you ms Lilian ^^
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