Packaging & Merchandising Design - Task 1 - Exercise

 25/04/2024 - 16/06/2024 / Week 1 - Week 4

Amelia Intan Cahyani/ 0355211

Packaging & Merchandising Design/ Bachelor of Design (Hons) in Creative Media

Task 1 - Exercise

---

Lectures

Lecture 01: Introduction

Mr Samsul introduced us to this module and informed us through the module information booklet on what to complete over the semester.

Lecture 02: Introduction to Packaging

• Packaging is an important element of our daily life since it impacts the way we live in society.
• The expectations and norms of evolving consumption, locations, and occasions must be met by packaging. 

Packaging timeline

• 5000 BCE: The first known packing was used to store and carry food and other items. It was constructed of natural materials including leaves, reeds, and bark.
• 2600 BCE: The papyrus plant yielded a substance resembling paper that the ancient Egyptians used for packing.
• 1500 BCE: To store and transport liquids like wine and olive oil, the ancient Greeks and Romans utilized clay pots, amphorae, and jars.
• 1850: The invention of the paperboard box in England laid the groundwork for contemporary cardboard packaging.
• 1890s: The transparent, moisture-resistant cellulose film known as "cellophane" was created and quickly gained popularity as a means of packaging food and other goods.
• 1900s: Food transportation and preservation were revolutionized with the introduction of the first metal cans.
• 5000 BCE: The first known packing was used to store and carry food and other items. It was constructed of natural materials including leaves, reeds, and bark.
• 2600 BCE: The papyrus plant yielded a substance resembling paper that the ancient Egyptians used for packing.
• 1500 BCE: To store and transport liquids like wine and olive oil, the ancient Greeks and Romans utilized clay pots, amphorae, and jars.
• 1850: The invention of the paperboard box in England laid the groundwork for contemporary cardboard packaging.
• 1890s: The transparent, moisture-resistant cellulose film known as "cellophane" was created and quickly gained popularity as a means of packaging food and other goods.
• 1900s: Food transportation and preservation were revolutionized with the introduction of the first metal cans.

Packaging Design

Product positioning is strategically defining where and how your product or service fits in the market and why it's superior to other options.

Packaging design aims to create a visual and sensory experience that resonates with consumers and communicates the product's value. It involves selecting the right shape, color, font, and material to create a unified and visually appealing package that stands out on shelves and grabs consumer attention.

Successful packaging design considers functionality, cost-effectiveness, sustainability, and ease of use. Balancing these factors is crucial to creating a package that is both practical and visually appealing.

Purpose and Function of Packaging

• Physical Protection: Packaging must keep the product safe from damage during transport, storage, and handling.
• Identification: Packaging helps customers quickly recognize products by including the product name, logo, and other crucial information.
• Transport: Packaging should facilitate the safe and easy movement of the product from the manufacturer to the consumer.
• Differentiation: Effective packaging should be distinctive and memorable, using unique color schemes, typography, and imagery to stand out on crowded shelves.
• Communication: Packaging should include clear and concise messaging to help customers understand what the product is and how to use it.
• Marketing: Packaging should align with the brand's overall marketing strategy and messaging, creating a cohesive brand identity that resonates with customers.

Mandatory Information for Packaging

Brand Logo, Company Logo, Manufacturer Address, Net content, Benefits, Weight, Ingredients, Usage/dosage, Expiry, Barcode, Halal Logo.

Packaging Design as Communication

One creative medium that is open to expression is packaging. A product's expression that appeals to a particular consumer market is created by the collaboration of physical and visual components that provide emotional, cultural, social, psychological, and informational cues to the target consumer.

Lecture 03: Understanding Tools & Techniques

Packaging design demands not only a new set of manual abilities from the packaging designer, from creative engineering to expertise in creating mock-ups, but also a new method of approaching problems and communicating information.

The tools that package designer should have:

• Metal ruler
• Scorring tool
• Cutting mat
• T-square
• Adhesive (spray mount, PVA glue, double sided)
• Scissors

fig 1

The Packaging's Structure:

• The box with six sides: The six-sided box is the most often used polyhedron in storage systems. It is straightforward to assemble and convenient to stack, move, and exhibit.
• The pyramid A more complex polyhedron is the pyramid. Depending on the arrangement, a pyramid can have three sides or more, and its base will change.
• The cone Cones and pyramids are similar in that a cone's base is spherical and has one triangular side that wraps around itself along the base, whereas a pyramid's base has three, four, or five sides. Cones are uncommon in package design and present special engineering challenges.
• The cylinder: The cylinder loops back on itself and has only one vertical side. Instead of using paperboard, moldable materials like plastic or metal are typically employed to make cylinder shapes.

Studio Techniques:

• Die Cutting: make openings on the container
• Embossing: the process on packaging when a portion of the surface rises slightly and feels haptic.
• The act of creating tiny holes or slits in a sheet of paper, cardboard, plastic, or film for packaging is known as perforations.
• Pop-ups
• UV varnish is a clear or translucent liquid that hardens and shines once it dries quickly

Lecture 04: Boxes type and styles

Common Types of Boxes

• Folding cartons, often known as paperboard boxes. Example: cereal box.

• Rigid boxes (set-up boxes) are more durable and do not fold or collapse like folding cartons do. They are not always employed for more expensive products when perceived value is crucial. Furthermore, they are employed when the product is heavy and requires additional support.

• Corrugated boxes are brown cardboard boxes. Also known as corrugated board, corrugated fibre board, or composite board. It normally consists of three layers, with a wavy or fluted layer sandwiched between two outer flat layers. Typically used to ship products that are ready for retail.

Common Elements in Folded Cartons

• Reverse Tuck End (RTE): The top closure tucks from the back to the front, while the bottom closure tucks from front to back.
  Pros: More boxes may be run at once on the same sized paperboard than with the STE, making it cheaper.
  Cons: Not suitable for heavier products and less aesthetically pleasant due to the apparent rough edges on the front of the box.
  RTE is most typically used in the following industries: cosmetics, health and beauty, and pharmaceutical

• Straight Tuck End (STE): The top and bottom closures tuck from front to back.
  Pros: More luxury than RTE since there are no apparent white raw edges on the front of the box and no blockade between the tuck flap and any front window film (see-through window for product display).
  Cons: More expensive, manufacturers produce fewer boxes per paperboard sheet, and not suitable for heavier merchandise.
  STE is most typically used in the cosmetics, health, and beauty industries.

• Tuck Top Snap Lock Bottom: This box, commonly known as a "1-2-3 bottom," features a bottom closure that closes in three simple steps.
  Pros: Works well for heavier products (bottom closure may support additional weight) and allows for quick loading (three simple steps).
  Cons: More expensive than a bottom tuck box and takes somewhat longer to "set-up".
  TTSLB is most typically used in the following industries: toys, food, health, and beauty.

• Tuck Top Auto Bottom: This box includes a bottom closure, making it easy to set up.
  Pros: Ideal for heavier products (bottom closure can support additional weight) and quick assembly.
  Cons: Expensive compared to a bottom tuck or snap-lock bottom.
  TTAB is most widely used in the following industries: toys, health and beauty, and cosmetics.

• Closure Types for Tuck Top Box Styles: All of these Tuck Top boxes can be equipped with "Slit-Lock" or "Friction Fit" lock features for an extra snug fit and to keep the top from bowing.

  ---

  Instructions

  ---

Exercise 1

For this exercise, choose four products with poor packaging design that are easy to find and analyse them.

Submission