Publishing Design - Task 1 - Exercises
23/04/2024 - 04/06/2024 / Week 1 - Week 7
Amelia Intan Cahyani/ 0355211
Publishing Design/ Bachelor of Design (Hons) in Creative Media
Task 1 - Exercises
Lectures
In the 1960s and 2000s, early digital publishing
-
Newspapers and magazines flourished as important
communication conduits throughout the height of the
printing press era, influencing society through
amusement and knowledge.
-
The emergence of e-books, which provide users with
portability and accessibility, represents a dramatic
change in digital publishing.
-
Publishers struggle to keep their products
compatible with a wide range of e-reader platforms
and to combat piracy.
-
Publishers want their content to be
mobile-first.
Data analysis and personalization
-
Allows publishers to understand reader
behaviour and preferences.
-
Personalization trends use analytics to give
individualized content recommendations and
targeted advertising, which increases reader
engagement.
Challenges and opportunities
-
Exploring new revenue streams such as
subscriptions and sponsored content represents
an opportunity for innovation and
growth.
Lecture 01: Formats
The book
-
Books are highly influential and significant since
many significant publications are centred on
them.
-
They serve as a conduit for the recording and sharing
of knowledge, records, ideas, and history.
-
An in-depth understanding of typography, a keen sense
of spatial arrangement, meticulousness, and
proficiency with publishing technologies are all
necessary for book design.
-
It is imperative to consider the intended audience
and modify the design accordingly to enhance
readability and engagement.
Influences and what determines a book format example
-
The user. (For example, if it was a child, you'd
want to build a book that fit their hands. Another
is the material based on the age group.
-
Content of the book.
-
When designing a book with multiple contents, it
is recommended to choose a larger size to include
all necessary information. This includes binding,
material, and size.
Historical formats
Innovation generally always follows technology. New
technologies create opportunities.
fig 1 regions and civilizations
Mesopotamia.
-
In Mesopotamia, the first writing system was
created using counting technology.
-
The transition from basic and complicated
tokens to bullae allowed for the development of
early pictographic writing on clay
tablets.
fig 2 mesopotamia
Indus River Valley.
-
There are few historical records from the
Indus River Valley Civilizations, yet they
were thought to have a complicated
system.
-
Cuneiform, the writing system they used, was
one of the earliest. They were written on soft
clay tablets with sharp-pointed
instruments.
-
Their records covered religion, government,
and trade.
fig 3 indus river valley
-
The oldest extant palm leaf manuscript dates
back to 800-900 CE and is from
Nepal.
-
Palm writings were reportedly utilized in the
Indus Valley as early as 1000 BCE.
fig 4 palm leaf manuscripts & old stylus
Egypt
-
In Egypt, only scribes could read and write
Hieroglyphics.
-
Scribes would write on both papyrus (a
particular sort of paper manufactured from the
pith of a papyrus plant) and the tomb
walls.
fig 5 egypt
Han-China
-
Early Chinese characters were written
vertically. This meant that a thin strip
of bamboo was appropriate for a single
column.
-
Bamboo strips were tied together by two
strands of thread to form a longer
text.
fig 6 han-china
-
The T'ang Dynasty in China produced the
first known printed book.
-
It was discovered at Dunhuang cave in
1899.
-
The material utilized was paper in
scroll format.
fig 7 diamond sutra 863CE
-
Printing with wood blocks is a
challenging procedure.
-
Confucian classics, as well as a wide
range of Buddhist and Taoist texts,
were produced for the use of academic
officials in the tenth and eleventh
centuries.
-
The innovation of carving in reverse
on wood blocks appears to have
originated in China but was later
achieved in Korea.
fig 8 korean wood block carving
Turkey & the west
-
Parchment was invented in Turkey
(197–159 BC).
-
It is constructed of animal skin
and was too heavy to be rolled into
scrolls.
fig 9 Turkey & the west
-
The use of paper would mean a
slow journey west.
-
Between 1400 and 1500 CE, paper
became commonly available
throughout Europe.
-
The folding format gained
popularity in the west around the
turn of the century.
-
Wooden blocks with thread sewed
to hold them together, then
parchment, and finally paper,
which was sewn, bound, and glued
together.
fig 10 folding format
Lecture 02: History of
prints
2nd–8th century AD:
In
AD 175, the Emperor of China
orders that the six major
classics of Confucianism be
etched into stone. Confucian
scholars were eager to acquire
valuable texts, so they laid
paper on the carved slabs and
rubbed them with charcoal or
graphite.
fig 11 engraved slab
fig 12 brass-rubbing
Korea & Japan: AD
750-768:
The
development of printing is a
remarkable achievement of East
Asian Buddhists. The first known
printed document is a sutra
produced on a single sheet of
paper in Korea around AD
750.
fig 13 dharani sutra
In AD 768, Buddhist Nara's
empress commissioned a big
lucky charm or prayer. The
project reportedly took six
years to complete, with a
million copies manufactured
and delivered to
pilgrims.
The
Hyakumantō Darani is a popular
woodblock print. The earliest
of these recordings are from
Japan.
fig 14 hyakumantō darani
The Hyakumantō Darani is a
popular woodblock print.
The earliest of these
recordings are from Japan.
The first printed book: AD
868
The scroll measures 16
feet long and one foot
high. It was created by
glueing the paper edges
together. The earliest
printed artwork appeared
on the first sheet of the
scroll, depicting an
enthroned Buddha
surrounded by holy
attendants.
fig 15 diamond
sutra's
illustration
Movable type: from 11th
century
Movable
type (separated
ready-made
characters/letters that
can be set in the
precise order for a
specific text and then
reused) was an essential
step before printing
became an effective
medium for transmitting
information. The notion
was tested as early as
the 11th century in
China. The concerns were
that the Chinese script
had so many characters
that typecasting and
typesetting became too
complicated. Another
example is that Chinese
printers cast their
characters in clay and
then fire them as
pottery, rendering them
too brittle for the
purpose.
Type foundry in Korea:
c. 1380.
Koreans
founded a foundry in the
latter part of the 14th
century to cast metal
type that could be
moved. Bronze is a
robust material that can
be repeatedly printed
on, disassembled, and
reset for fresh writing.
Since the Koreans were
still using Chinese
writing at the time,
they had the issue of
having a large character
set. This was resolved
in 1443 when they
created ashan'gul, or
their own
alphabet.
Saints & Cards:
around 1400 AD
The
printing method using
wood blocks was brought
to Europe in 1400.
Similar to how they were
printed in the East, the
images were created by
simply placing a sheet
of paper on a block that
had been carved and
inked, then rubbing the
ink off of it. The
primary market is sacred
images for pilgrims to
purchase, same like in
the east. Another early
item from the western
trade is playing
cards.
fig 16 engraving by
the master of the
playing cards
Gutenberg &
Western Printing: AD
1439 - 1457
The
first recorded mention
of Gutenberg in
relation to printing
dates back to a
Strasbourg court case
in 1439. Nothing from
this era has remained,
but Gutenberg is
credited with printing
tiny passages of text
from moveable type,
which is what
Strasburg does. The
second time Gutenberg
is mentioned in
connection with
printing, it was in
1450 in Maine when he
borrowed 800 guilders
from Johann Fust,
securing the loan with
his printing
apparatus.
fig 17
gutenberg
One of Gutenberg's
innovations was the
printing press, which
could exert a
constant, quick
downward pressure.
Because of his
proficiency with
metal, Gutenberg was
able to master the
intricate steps
involved in producing
individual pieces of
type, including making
a master copy of each
letter, designing
moulds that allow for
the casting of many
versions, and
manufacturing an
appropriate alloy
(type metal) to cast
them in. The basic
process of printing
(aligning and spacing
the letters in a way
that will hold them
firmly and level so
that the ink transfers
uniformly to the
paper) comes before
this deft use of
technology.
fig 18
gutenberg's
printing
The Bible printed by
Gutenberg did not
include dates. In
the middle of the
1450s, it was
printed concurrently
on six presses. It
is known that at
least one copy was
finished on August
24, 1456, with the
starting letters
manually painted
crimson.
fig
19 gutenberg's
bible
Lecture
03:
History
of
prints
Systeme
Raster:
Using
grids as
ordering
systems
is an
example
of a
certain
method
of
thinking
that
demonstrates
how a
designer
produces
their
work in
a useful
way.
A
two-dimensional
plane is
divided
into
smaller
fields
by the
grid,
while a
three-dimensional
area is
divided
into
smaller
compartments.
There is
a
possibility
that the
compartment
sizes
will
differ
or
match.
The Grid's
Objective:
Grids
are a tool
used by
designers
to solve
visual
problems.
A designer
can
strategically
position
text,
images,
and
diagrams
in a
logical
and useful
way by
grouping
surface
and spaces
into a
grid.
This
results in
a sense of
compact
planning,
comprehensibility,
and
clarity.
It also
suggests
orderliness
in terms
of design
approach.
fig
20
usage
of
grids
Modular:
The
grid is
modular,
however it
shouldn't
be applied
as a
limitation.
It does
allow for
versatility,
allowing
the
designer
to examine
a large
number of
potential
combinations.
To
maintain a
certain
level of
coherence
or
continuity
in the
outlook
and
navigation,
a limit
must be
set. Since
each book
may have a
different
scope, a
lot of
this
depends on
the
contents
of the
book.
Information
can be
arranged
using a
grid to
make it
easier to
read and
understand.
Lecture
04:
Typography
Redux
Typography:
For
a
graphic
designer,
typography
is
essential
to their
work.
The most
important
thing to
master
in
graphic
design
if we
want to
hold
ourselves
to a
high
standard.
It is
the art
of
organizing
and
composing
written
language.
It also
functions
as a
vehicle
for
expression
and,
most
significantly,
for
communication.
It is
essential
to
design
work.
The
understanding
and
knowledge
we have
earned
over the
past two
semesters
will be
essential
to book
design.
Characters
in a
typeface;
Small
caps, Numerals, Fractions, Ligatures, Punctuations, Mathematical
signs, Symbols, Non-aligning
figures
fig
21
characters
in a
typeface
fig
22
ligature
fig
23
weights
in
a
typeface
Legibility:
To
guarantee
that a
body
text is
readable,
it is
imperative
to
adhere
to
established
legibility
guidelines.
To
depart
from
these
rules, a
designer
has to
be
completely
aware of
them.
For text
to be
readable,
typefaces
must be
chosen
with
openness
and
proper
proportions.
fig
23
open
and
well
proportioned
fig
23
examples
of
well
proportioned
typefaces
Computer
typesetting
was
made
possible
by a
plethora
of new
functionalities.
However,
this
also
had
disadvantages,
such
as
people
who
were
ignorant
of
typographic
conventions
breaking
them
at the
expense
of the
reader.
To
ensure
the
type
is
readable,
a few
considerations
must
be
made.
Underline:
A lot of
programs
do this
incorrectly
since it
should
be
reduced
to
prevent
contacting
the
characters,
which
makes
the text
less
readable.
Underlining
comes in
two
varieties:
one that
highlights
each
word in
the
text,
and the
other
that
highlights
the
sentence
as a
whole.
fig
24
examples
of
underlining
All
caps
and
small
caps:
Small
capitals
are
ideal
for
subheadings
and
the
first
sentence
of
paragraphs.
Text
that
is all
capital
should
be
used
in
short
headlines
and
subheadings.
It is
crucial
to
remember
that
it is
improper
to use
all
caps
in
long
sentences
or to
emphasize
a
point.
Capital
letters
were
meant
to be
punctuated,
not to
be
used
carelessly.
fig
25
all
caps
and
small
caps
Special-Purpose
style:
A
range
of
formatting
styles
are
included
in
software
for
making
mathematical
calculations,
footnotes,
and
references.
Because
they
are
usually
hidden
or
integrated
in the
tools
sections,
an
average
user
may
not be
aware
of
them.
fig
26
special-purpose
style
Text
scaling:
It is
possible
to
create
pseudo-condense
or
pseudo-extended
fonts
using
several
tools
by
stretching
or
compressing
a
typeface
in
both
horizontal
and
vertical
directions.
As a
result,
the
font's
original
design
is
warped
and
appears
cheap.
fig
27 text
scaling
Outline
&
Shadow:
This
is
another
frequently
incorrectly
applied
style.
Years
of
experience
are
necessary
to
format
text
effectively.
For
the
outline,
it
shouldn't
exceed
one
point.
Ensure
that
shadows
remain
a
respectable
distance
from
the
main
text.
fig
28 Outline
&
Shadow
Text
that
reads
smoothly
has
a
pleasing
harmony
of
font
sizes,
line
lengths,
and
line
space
between
types.
Legibility
impairment
is
unbiased
and
can
affect
even
well-designed
types.
The
maximum
character
count
for
a
type
column
should
be
65,
with
most
columns
having
about
50.
If
not,
the
words'
extreme
packing
would
make
them
challenging
to
read.
In the 1960s and 2000s, early digital publishing
- Newspapers and magazines flourished as important communication conduits throughout the height of the printing press era, influencing society through amusement and knowledge.
- The emergence of e-books, which provide users with portability and accessibility, represents a dramatic change in digital publishing.
- Publishers struggle to keep their products compatible with a wide range of e-reader platforms and to combat piracy.
- Publishers want their content to be mobile-first.
- Allows publishers to understand reader behaviour and preferences.
- Personalization trends use analytics to give individualized content recommendations and targeted advertising, which increases reader engagement.
- Exploring new revenue streams such as subscriptions and sponsored content represents an opportunity for innovation and growth.
Lecture 01: Formats
The book
- Books are highly influential and significant since many significant publications are centred on them.
- They serve as a conduit for the recording and sharing of knowledge, records, ideas, and history.
- An in-depth understanding of typography, a keen sense of spatial arrangement, meticulousness, and proficiency with publishing technologies are all necessary for book design.
- It is imperative to consider the intended audience and modify the design accordingly to enhance readability and engagement.
- The user. (For example, if it was a child, you'd want to build a book that fit their hands. Another is the material based on the age group.
- Content of the book.
- When designing a book with multiple contents, it is recommended to choose a larger size to include all necessary information. This includes binding, material, and size.
- In Mesopotamia, the first writing system was created using counting technology.
- The transition from basic and complicated tokens to bullae allowed for the development of early pictographic writing on clay tablets.
- There are few historical records from the Indus River Valley Civilizations, yet they were thought to have a complicated system.
- Cuneiform, the writing system they used, was one of the earliest. They were written on soft clay tablets with sharp-pointed instruments.
- Their records covered religion, government, and trade.
- The oldest extant palm leaf manuscript dates back to 800-900 CE and is from Nepal.
- Palm writings were reportedly utilized in the Indus Valley as early as 1000 BCE.
- In Egypt, only scribes could read and write Hieroglyphics.
- Scribes would write on both papyrus (a particular sort of paper manufactured from the pith of a papyrus plant) and the tomb walls.
- Early Chinese characters were written vertically. This meant that a thin strip of bamboo was appropriate for a single column.
- Bamboo strips were tied together by two strands of thread to form a longer text.
- The T'ang Dynasty in China produced the first known printed book.
- It was discovered at Dunhuang cave in 1899.
- The material utilized was paper in scroll format.
- Printing with wood blocks is a challenging procedure.
- Confucian classics, as well as a wide range of Buddhist and Taoist texts, were produced for the use of academic officials in the tenth and eleventh centuries.
- The innovation of carving in reverse on wood blocks appears to have originated in China but was later achieved in Korea.
- Parchment was invented in Turkey (197–159 BC).
- It is constructed of animal skin and was too heavy to be rolled into scrolls.
- The use of paper would mean a slow journey west.
- Between 1400 and 1500 CE, paper became commonly available throughout Europe.
- The folding format gained popularity in the west around the turn of the century.
- Wooden blocks with thread sewed to hold them together, then parchment, and finally paper, which was sewn, bound, and glued together.
Lecture 02: History of prints
2nd–8th century AD:
In
AD 175, the Emperor of China
orders that the six major
classics of Confucianism be
etched into stone. Confucian
scholars were eager to acquire
valuable texts, so they laid
paper on the carved slabs and
rubbed them with charcoal or
graphite.
The development of printing is a remarkable achievement of East Asian Buddhists. The first known printed document is a sutra produced on a single sheet of paper in Korea around AD 750.
The Hyakumantō Darani is a popular woodblock print. The earliest of these recordings are from Japan.
Movable type (separated ready-made characters/letters that can be set in the precise order for a specific text and then reused) was an essential step before printing became an effective medium for transmitting information. The notion was tested as early as the 11th century in China. The concerns were that the Chinese script had so many characters that typecasting and typesetting became too complicated. Another example is that Chinese printers cast their characters in clay and then fire them as pottery, rendering them too brittle for the purpose.
Koreans founded a foundry in the latter part of the 14th century to cast metal type that could be moved. Bronze is a robust material that can be repeatedly printed on, disassembled, and reset for fresh writing. Since the Koreans were still using Chinese writing at the time, they had the issue of having a large character set. This was resolved in 1443 when they created ashan'gul, or their own alphabet.
The printing method using wood blocks was brought to Europe in 1400. Similar to how they were printed in the East, the images were created by simply placing a sheet of paper on a block that had been carved and inked, then rubbing the ink off of it. The primary market is sacred images for pilgrims to purchase, same like in the east. Another early item from the western trade is playing cards.
The first recorded mention of Gutenberg in relation to printing dates back to a Strasbourg court case in 1439. Nothing from this era has remained, but Gutenberg is credited with printing tiny passages of text from moveable type, which is what Strasburg does. The second time Gutenberg is mentioned in connection with printing, it was in 1450 in Maine when he borrowed 800 guilders from Johann Fust, securing the loan with his printing apparatus.
Lecture 03: History of prints
Systeme
Raster:
Using
grids as
ordering
systems
is an
example
of a
certain
method
of
thinking
that
demonstrates
how a
designer
produces
their
work in
a useful
way.
A
two-dimensional
plane is
divided
into
smaller
fields
by the
grid,
while a
three-dimensional
area is
divided
into
smaller
compartments.
There is
a
possibility
that the
compartment
sizes
will
differ
or
match.
The Grid's
Objective:
Grids
are a tool
used by
designers
to solve
visual
problems.
A designer
can
strategically
position
text,
images,
and
diagrams
in a
logical
and useful
way by
grouping
surface
and spaces
into a
grid.
This
results in
a sense of
compact
planning,
comprehensibility,
and
clarity.
It also
suggests
orderliness
in terms
of design
approach.
The grid is modular, however it shouldn't be applied as a limitation. It does allow for versatility, allowing the designer to examine a large number of potential combinations.
To maintain a certain level of coherence or continuity in the outlook and navigation, a limit must be set. Since each book may have a different scope, a lot of this depends on the contents of the book. Information can be arranged using a grid to make it easier to read and understand.
Lecture 04: Typography Redux
Typography:
For
a
graphic
designer,
typography
is
essential
to their
work.
The most
important
thing to
master
in
graphic
design
if we
want to
hold
ourselves
to a
high
standard.
It is
the art
of
organizing
and
composing
written
language.
It also
functions
as a
vehicle
for
expression
and,
most
significantly,
for
communication.
It is
essential
to
design
work.
The
understanding
and
knowledge
we have
earned
over the
past two
semesters
will be
essential
to book
design.
Characters in a typeface; Small caps, Numerals, Fractions, Ligatures, Punctuations, Mathematical signs, Symbols, Non-aligning figures
To guarantee that a body text is readable, it is imperative to adhere to established legibility guidelines. To depart from these rules, a designer has to be completely aware of them. For text to be readable, typefaces must be chosen with openness and proper proportions.
Instruction
Exercises
text formatting
text formatting
A5, signature folding system
stapler binding inside view
stapler binding outside view
Classical grid structure with sample text
Classical grid structure with sample text
Feedbacks
Week 2: Develop the challenges a bit further, relate the star elements with the story plot.
Week 4: Research more about the scientific correlation and for the illustration purposes.
Week 6: Make the fonts a little bit bigger and adjust the leading until they look readable and not too appressed.
Week 2: Develop the challenges a bit further, relate the star elements with the story plot.
Week 4: Research more about the scientific correlation and for the illustration purposes.
Week 6: Make the fonts a little bit bigger and adjust the leading until they look readable and not too appressed.
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