Brand Corporate Identity - Task 3

 23/04/2024 - 21/05/2024 / Week 1  - Week 5

Amelia Intan Cahyani/ 0355211

Brand Corporate Identity/ Bachelor of Design (Hons) in Creative Media

Task 3

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Lectures

T1 blog

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Instructions

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Task 3 - Brand Identity

Brand Identity Slides

I found ideas for my brand's applications by browsing multiple Pinterest references. For my collaterals and atmosphere, I looked more on current restaurant/café-related designs to gain a better understanding of how other designers had done it before.

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This is the initial positioning slides before feedback:

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Art works and Application Progress

1. Name card

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For this design, I'm experimenting with element positioning and font sizing, and so on.

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2. Letterhead

For the design have 2 options

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And for the final design im going to go for the bottom option

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3. Invoice

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4. Envelope

For the envelope i'm planning to make the flap a bit swirly(?)

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5. Loyalty card

Initially, I was planned to go for the first one, but then ms lilian states that the whisk is introducing a new elements to your brand abruptly and recommending that the leafs element from my logo be put on the loyalty card stamp.

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6. Cup sleeve

For the final design, I chose the left option since it has no whisk because, as previously said, it introduces a new element and appears inconsistent.

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7. Website

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8. Matcha powder

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9. Sticker

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10. Sidewalk sign

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11. Promoting poster

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12. Store sign

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13. Instagram

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Final Submission

Brand Positioning slide

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Artworks

fig 34 Business card front

fig 35 Business card back

fig 36 Letterhead

fig 37 Letterhead with dummy text

fig 38 Invoice

fig 39 Envelope front

fig 40 Envelope back

fig 41 Loyalty card front

fig 42 Loyalty card back

fig 43 Matcha powder front

fig 44 Matcha powder back

fig 45 Cup sleeve front

fig 46 Cup sleeve back

fig 47 Website design

fig 48 Instagram feeds

Mockups

fig 49 Business card

fig 50 Cup sleeve back

fig 51 Cup sleeve front

fig 52 Envelope

fig 53 Invoice

fig 54 Letterhead

fig 55 Letterhead with dummy text

fig 56 Loyalty card

fig 57 Matcha powder back

fig 58 Matcha powder front

fig 59 Promoting poster

fig 60 Sidewalk sign

fig 61 Sticker

fig 62 Store sign

fig 63 Website

fig 64 Instagram layout

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Feedback

• Design looks good but for loyalty card and cup sleeve and matcha powder the whisk is introducing a new elements to your brand abruptly and recommending that the leafs element from my logo be put on the loyalty card stamp.
• One of the name card option, try adjusting and explore more on the placement. make it simpler
• Overall looks good but theres a room to improve more
• Explore outside your comfort zone