Brand Corporate Identity - Task 4

  23/04/2024 - 21/05/2024 / Week 9  - Week 13

Amelia Intan Cahyani/ 0355211

Brand Corporate Identity/ Bachelor of Design (Hons) in Creative Media

Task 4

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Lectures

T1 blog

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Instructions

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Task 4 - Brand Guidelines

This assignment will be working together with publication design task 03(B).

Progression

For the references to my brand guidelines, I decided to go with my cup sleeve and matcha powder design from my previous task, which remains consistent, neat, and minimalistic and fits with my brand identity and also fits into the principles of publishing design. 

fig 1 matcha powder packaging description

fig 2 matcha cup sleeve description

So I go initially doing the design in Adobe Illustrator, then after I arrange it in InDesign and choose the grids and margins.

fig 3 progress

Then this is the layout that I decided to use.

fig 4 progress

fig 5 progress

fig 6 progress

fig 7 progress

For my source of images i use pinterest

fig 8 progress

picture credits: 

• https://pin.it/3SvJsbQka
• https://pin.it/7bdU7Lr6H
• https://pin.it/73E4t3jUB
• https://pin.it/5vrKOvySA
• https://pin.it/7aN9OJVwG
• https://pin.it/6l0QQ9zLJ
• https://pin.it/7gImkkhfq
• https://pin.it/unM9JXG8C
• https://pin.it/4PpqTKTUu

Final Submission

Brand guidelines interactive link

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Feedback

fig 9 feedback

For this concept its not really align with the other slides. make it consistent.

fig 10 feedback

Overall layout is good enough, but keep "the brand" consistently placed somewhere. Proceed in indesign, and figure the margins and columns.

Week 12: Add pictures, arrange the button for each content.

Week 13: Don't overuse logo components on the slides; the button structure is fine, but I'd recommend putting each sub-content in the spaces given below the line.