Advanced Interactive Design - Task 1

 //2024 - //2024 / Week 1  - Week 4

Amelia Intan Cahyani/ 0355211

Advanced Interactive Design/ Bachelor of Design (Hons) in Creative Media

Task 1: Thematic Interactive Proposal

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Lectures

Week 1: Introduction to the Module

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Instruction

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Task 01: Thematic Interactive Proposal

Students are required to create a thematic interactive website proposal with the topic of their choice that can be based on:
 
1. A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), Beauty product launch (i.e.: Sephora compact powder, 
2. Movie promotion
3. Game release promotion.
4. Gallery/Museum exhibit launch
5. Band/Artist latest release.

Or anything else you have in mind (subject to the module coordinator’s
approval)

Concept: 

When I started working on the Nerds Gummy Cluster website, the goal was to create something that really captures the fun of Nerds candy while keeping things simple but still appealing. 

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Final Reflection

Experience: Creating the website for Nerds Gummy Clusters was an engaging project where i focused on translating the candy's playful nature into an easy-to-navigate, visually appealing platform. The challenge was to keep it simple yet engaging enough to highlight the brand's new release. Working through various wireframes, color palettes made me realize the importance of small design details in shaping the entire user experience.

Objectives: The success of this project relied on balancing creativity with functionality. While Nerds as a brand is vibrant and fun, I had to ensure that the website layout didn’t become overwhelming. Observing other successful candy websites showed me that product-focused sections, intuitive navigation, and bold but clean visuals help users engage more meaningfully. Watching how users respond to hover actions and click-through elements inspired me to use interactivity sparingly but effectively.

Findings:

• Consistency in Branding: Using the color palette and typography ensured that the website stayed true to the fun, energetic identity of Nerds while maintaining a clean, structured design.
• User Experience is Key: Simple, intuitive flows from loading pages to interactive flavor exploration help users stay engaged without feeling lost or frustrated.
• Responsive Design: Designing the layout to be easily navigable across devices is critical for accessibility, especially for a product targeted at all age groups.