Creative Brand Strategy - Task 2A & Task 2B

 //2024 - //2024 / Week  - Week 

Amelia Intan Cahyani/ 0355211

Creative Brand Strategy/ Bachelor of Design (Hons) in Creative Media

Task 2A & Task 2B

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Lectures

Lecture 01-04 are located in CBS - Task 01

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Instruction

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Task 2: Ideation & Design Direction

After researching task 01, i started by looking at MIB to get a sense of what we were doing for task 2. From that, i continue exploring my brand to gain a better understanding of my design direction later on. I begin highlighting the design based on their website, Instagram, TikTok, and other platforms. What i see is that they emphasize vibrant, playful colors and a cute, nerds candy mascot. Their entire design appeals to children, and i intend to make it simpler while maintaining the nostalgic fun feeling that appeals to people of all ages to enjoy.

MoodBoard

This is the 1st Proposal that i showed ms Lilian which is still on 40%

After my feedback, I began to brainstorm again and this is my 2nd and 3rd proposal

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Final Submission:

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Feedback

• There should be more in your framework following to MIB structure
• The name "Ultimate Happiness" is more suitable for tagline rather than your campaign name
• Should better understand on the key message and communication goals

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Reflection

Experience: Working on the Nerds rebranding deepened my understanding of creating a cohesive identity that aligns with shifting consumer values. The project highlighted the balance between staying true to the brand’s playful essence and evolving its appeal to more health-conscious consumers. This required empathetic consideration of audience needs and a careful look at market trends and competitor moves.

Observations: Studying rebrands like Innisfree’s highlighted how to stay true to brand values even when making big changes. For Nerds, i looked at how to integrate healthier ingredients and sustainable practices without losing its vibrant, nostalgic feel. Observing other brands helped me realize the importance of having a clear vision, so updates feel natural rather than forced.

Findings: Consistency across touchpoints is everything. With Nerds, i focused on making sure every detail, from packaging to social media, conveyed the updated brand story. Aiming to create a look that was inclusive and age-neutral, while still recognizable as Nerds. Reflecting on this project, I learned that rebranding isn’t about scrapping everything but about refining the best parts to resonate with today's consumers.