Task 3 - Type Exploration & Application

 19/10/2023 - /09/2023 / Week 8 - Week 12 

Amelia Intan Cahyani/ 0355211

Typography/ Bachelor of Design (Hons) in Creative Media

Task 3 - Type Exploration & Application



Lectures

lectures can be viewed on task 1 - exercises            



Instructions


Task 3 : Type Exploration & Application

1.  Proposal: In the first week of this task, we had to create presentation slides proposing ideas related to our interests or specializations.

fig 1 Proposal for ideation  (29/10/2023)

The lecturer mentioned that the progress for the first idea might take up a lot of time. However, if you choose to proceed, ensure that the composition remains consistent. Based off the feedback received for the ideation proposal, I chose to stick with the idea but change the design.


2. Idea Development:

fig 2 Sketching (29/10/2023)


fig 3 Progress 1st attempt upercase (29/10/2023)

fig 4 Progress 1st attempt lowercase (29/10/2023)


fig 5 Progress 1st attempt punctuation and numbers (30/10/2023)


For the edges, I'm trying to make them round, referring to the traditional font on my proposal slide.


fig 6 Final progress (01/10/2023)

3. Importing to FontLab:

fig 7 Kerning (01/10/2023)

fig 8 Fontlab (01/10/2023)

My font.

4. Application Process:

After reviewing various posters on a different platform, I decided to choose this one and apply a gradient because the concept I'm aiming for is contrast.

fig 9 Color palette reference (24/11/2023)

fig 10 First attempt (24/11/2023)

Here's my first attempt. I made two options, but I'm not really satisfied with them. So, I decided to improve, and here's what I came up with.

fig 11 Process (24/11/2023)

I picked the "Ace of Hearts" playing cards theme for the application because I often play cards
with friends. The choice of "Ace of Hearts" relates to my name starting with 'A,' and hearts match the gradient. I find the colors pink, bright, and the heart symbol personally connects.

fig 12 Process (25/11/2023)

For the final application, I decided to apply for CD design simply because I love listening to music, and this idea came to mind.

fig 13 Process (25/11/2023)

fig 14 Process (25/11/2023)

According to my research the angel number 222 indicates balance, harmony and love which suits the theme i'm aiming for


fig 15,16 Final changes (25/11/2023)


5. Final Outcome:

Font Download: My font.

fig 17 Full Typeface Jpeg (01/10/2023)

fig 18 Full Typeface Pdf (01/10/2023)

fig 19 Full Font Presentation Jpeg (25/11/2023)

fig 20 Full Font Presentation Jpeg (25/11/2023)

fig 21 Full Font Presentation Jpeg (25/11/2023)

fig 22 Full Font Presentation Jpeg (25/11/2023)

fig 23 Full Font Presentation Jpeg (25/11/2023)

fig 24 Full Font Presentation Jpeg (25/11/2023)

fig 25 Full Font Presentation Jpeg (25/11/2023)


fig 26 Full Font Presentation Jpeg (25/11/2023)

fig 27 Full Font presentation pdf (25/11/2023)


Feedback

Week 14:
Week 13: MC
Week 12: 
Specific Feedback: When placing your font in FontLab, ensure to join paths, create outlines, and kern based on the files provided in Teams.
Week 11:
Specific Feedback: Convert to FontLab.
Week 10:
General Feedback: Place the uppercase and lowercase side by side.
Week 9:
Specific Feedback: For the first idea, it might consume a lot of your time, but if you decide to continue, make sure the composition is consistent. For this idea, it's okay to mix thin and thick compositions into the font, but ensure it's not too thin and still visible.
Week 8:
ILW



Reflection

Experiece: My font is actually quite simple, so constructing it was a straightforward process. However, the part I struggled with the most was that my FontLab was always glitching, and I don't know why. It tested my patience so much because there was an error I had to redo over and over again. But dspite the mental strain, Overall, I finally understood how to create and apply the font.
Observation: For my observation, I learned that we have to be very focused on the consistency, width, length, and sizes of the font, especially punctuation. Punctuation marks had different sizes and positions compared to letters, so I had to be very detailed about that. Additionally, I learned that color enhances the visual appearance of our type application.
Findings: Conducting research on our type application is essential as it greatly making the design process easier.


Further Reading

fig 28 Typographic Design Form and Communication

When it comes to making fonts, focusing on different components, such as the baseline, x-height, and serifs, is crucial. The baseline sets the foundation for the characters, while the x-height determines the overall height and readability of the typeface. Serifs, if present, can add a touch of elegance and enhance legibility. Other components, like ascenders and descenders, affect the vertical proportions of the letters. By paying attention to these elements, font designers can create visually pleasing and well-balanced typefaces that are easy to read and convey the desired message effectively.

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