Packaging & Merchandising Design - Project 2

 25/04/2024 - 16/06/2024 / Week 1 - Week 4

Amelia Intan Cahyani/ 0355211

Packaging & Merchandising Design/ Bachelor of Design (Hons) in Creative Media

Project 2 - Innovative Packaging (Collaboration project with School of Biosciences)

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Lectures

Lectures on T1

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Instructions

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Project 2 - Innovative Packaging

Chosen group presentation:

Google Documents with provided informations about the food:

After all the information that I got, I started doing research, sketching, and digitizing my initial idea to propose to my lecturer.

fig 1 Progress

fig 2 Visual References

Feedback: I would prefer the label over the window packaging. More research should be done on the color palette to make it look like savoury food, as well as simplifying the entire design to make it minimalistic based on visual references.

Then i decided to change the color palette and simplify the fishcake elements

fig 3 Progress

Initial ideation proposal:

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Final Submission

front design

side design

side design with barcode

back design

dieline

mockups

mockups

mockups

mockups

mockups

artworks in pdf

artworks in pdf

mockups in pdf